YEAR 2014
Cross Media Campaign
SERVICE
Logo
Art Direction
UI Design
CLIENT
WELT
(earlier N24)
with
PANORAMA3000 GmbH&Co.KG
Cross Media Campaign
SERVICE
Logo
Art Direction
UI Design
CLIENT
WELT
(earlier N24)
with
PANORAMA3000 GmbH&Co.KG
Brand illustrations have become an integral part of creating a memorable and cohesive brand identity. While logos and color schemes are crucial elements of a brand’s visual identity, illustrations can add a unique and personalized touch that resonates with customers on a more human level. So we decided to work with an illustrator to create the branding.
The Logo as a word and design mark is eyecatching and works in every medium.
Around this we designed a call-to-action landingpage and as a recognition feature IRL we created and printed the truck tarpaulin for the promotion tour through germany. The use of three different typefaces, serif and sans serif, was inspired by comic books.
The campaign accompanied live on all social media channels and with daily video clips in the N24 program. We have chosen Janos Joskowitz as the protagonist and presenter, who will keep the truckers happy, the community up to date and the freight warm when necessary.
The Logo as a word and design mark is eyecatching and works in every medium.
Around this we designed a call-to-action landingpage and as a recognition feature IRL we created and printed the truck tarpaulin for the promotion tour through germany. The use of three different typefaces, serif and sans serif, was inspired by comic books.
The campaign accompanied live on all social media channels and with daily video clips in the N24 program. We have chosen Janos Joskowitz as the protagonist and presenter, who will keep the truckers happy, the community up to date and the freight warm when necessary.