Emmi wanted to support the launch of the new Emmi CAFFÈ LATTE Vanilla Tahiti Edition with an online campaign that
We took the community on the „Tour de Tahiti“: a ten-week competition with weekly tasks around Tahiti and the vanilla flavour.
A central element of the „Tour de Tahiti“ campaign was the video content. Each weekly task was based on a new video while the intro trailer and the campaign video provided the basic facts.
The UI Design based on the branding for the tahiti edition, which was created by the ad agency MACKAT. For the UI we developed a lot of new illustrated elements in the same style. Due to the positive comments from Fans, they really loved to follow this beautiful experience.
- raised awereness for the new product,
- made the users engage with the product and the brand, and
- used Tahiti content to entertain followers on social channels.
We took the community on the „Tour de Tahiti“: a ten-week competition with weekly tasks around Tahiti and the vanilla flavour.
A central element of the „Tour de Tahiti“ campaign was the video content. Each weekly task was based on a new video while the intro trailer and the campaign video provided the basic facts.
The UI Design based on the branding for the tahiti edition, which was created by the ad agency MACKAT. For the UI we developed a lot of new illustrated elements in the same style. Due to the positive comments from Fans, they really loved to follow this beautiful experience.