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NOTICE

      How do customer immerse themself in a world of adventure, medial and crossmedial? How to invite people to a memorable and extraordinary shopping experience which they remind with joy and satisfaction? User experiences include the cognitive and emotional perceptions of users and their physiological and psychological reactions to a product or service during use.
As Designer we focus on the customers needs in their interactions with the products or services. The functionality of design should help the customer to achieve their goals as efficiently and effectively and extraordinary as possible. Always with the customer in focus and with inspiration from all over the universe.  



NODES
︎ studio.marie.marie
    (at) proton.me
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Emmi CAFFÈ LATTE





YEAR 2013

SERVICE
UI Design
Art Direction UI


CLIENT
Emmi CAFFÈ LATTE

with
PANORAMA3000 GmbH&Co.KG

Emmi wanted to support the launch of the new Emmi CAFFÈ LATTE Vanilla Tahiti Edition with an online campaign that

  • raised awereness for the new product,
  • made the users engage with the product and the brand, and
  • used Tahiti content to entertain followers on social channels.

We took the community on the „Tour de Tahiti“: a ten-week competition with weekly tasks around Tahiti and the vanilla flavour.

A central element of the „Tour de Tahiti“ campaign was the video content. Each weekly task was based on a new video while the intro trailer and the campaign video provided the basic facts.

The UI Design based on the branding for the tahiti edition, which was created by the ad agency MACKAT. For the UI we developed a lot of new illustrated elements in the same style. Due to the positive comments from Fans, they really loved to follow this beautiful experience.

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