The cult brand STIHL, known worldwide for its chainsaws, started with us on the social web in 2013.
For the long-term digital strategy we created the social style based on the established standard style requirements of STIHL, to ensure a consistent appearance of the brand in the social web.
There was one high-quality produced clip each for the three most important platforms Facebook, Twitter and YouTube. This was a clear statement at the start: They show the power, creativity and seriousness with which STIHL will also appear in social media.
PANORAMA3000 won the German Prize for Online Communication for the best strategy, the Prix Victoria in silver at the 26th International Business Film Days and were shortlisted for the Digital Communications Award and the German Web Video Award 2014.
For the long-term digital strategy we created the social style based on the established standard style requirements of STIHL, to ensure a consistent appearance of the brand in the social web.
There was one high-quality produced clip each for the three most important platforms Facebook, Twitter and YouTube. This was a clear statement at the start: They show the power, creativity and seriousness with which STIHL will also appear in social media.
PANORAMA3000 won the German Prize for Online Communication for the best strategy, the Prix Victoria in silver at the 26th International Business Film Days and were shortlisted for the Digital Communications Award and the German Web Video Award 2014.