YEAR 2013
Cross Media Campaign
SERVICE
Branding
Art Direction
UI Design
CLIENT
visitSWEDEN
with
PANORAMA3000 GmbH&Co.KG
Cross Media Campaign
SERVICE
Branding
Art Direction
UI Design
CLIENT
visitSWEDEN
with
PANORAMA3000 GmbH&Co.KG
The goal for the brand ‘GoStockholmGoetheborg’ was to deliver a modern, urban, easygoing, puristic and informel Design which works in URL and IRL.
After some research we decided to use the ‘Ostrich Sans’, this type is a gorgeous modern sans-serif with a very long neck and with a whole slew of styles & weights. The Medium Dashed Style, used for the word GO, symbolizes to move, to go on an adventure, meanwhile the Rounded Medium Style clearly shows the direction, Stockholm and Gothenborg. Nonetheless the dotted line is a beautiful element to use it as well as an UI element. Modern, clear, moving.
The influencer had a lot of fun, sharing their experiences through blogposts and beautiful pictures, which we used as documentation in form of a book, created by the Design Studio HORT, and celebrated all together a ‘Fika Söndag’ on a cold winter evening at FluxBau, Berlin.
After some research we decided to use the ‘Ostrich Sans’, this type is a gorgeous modern sans-serif with a very long neck and with a whole slew of styles & weights. The Medium Dashed Style, used for the word GO, symbolizes to move, to go on an adventure, meanwhile the Rounded Medium Style clearly shows the direction, Stockholm and Gothenborg. Nonetheless the dotted line is a beautiful element to use it as well as an UI element. Modern, clear, moving.
The influencer had a lot of fun, sharing their experiences through blogposts and beautiful pictures, which we used as documentation in form of a book, created by the Design Studio HORT, and celebrated all together a ‘Fika Söndag’ on a cold winter evening at FluxBau, Berlin.